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ADA & WCAG Guidelines: What they are and who needs to follow them

WCAG (Web Content Accessibility Guidelines) help make websites easier for everyone to use, including people with disabilities. They focus on things like making text easy to read, allowing keyboard navigation, and making sure screen readers can understand the content.

The rules follow four main principles. Interfaces should be:

  1. Perceivable: Interfaces must be perceivable to people using only one of their senses.
  2. Operable: Users must be able to operate all interactive elements, including by keyboard and voice controls.
  3. Understandable: The content on the website and how to use it must be easy to understand.
  4. Robust: Websites, apps and software must work well with assistive technology devices.

 

There are three levels: A, AA, and AAA, with AA being the most common.

Who benefits from accessible software?

The short answer is: everyone!



Making your software accessible will make it easier for everyone to use, including those with and without disabilities. Keep in mind, disabilities are not always permanent–they can be situational. For example, captioning videos helps not only people who are deaf and hard of hearing, but also anyone who needs to watch a video without sound for any reason–they could be in a noisy place, or they could be a quiet place without their headphones.

Who needs to follow ADA & WCAG Guidelines?

The short answer is: almost all businesses!

These rules affect many kinds of businesses, including software and apps used by customers and employees.

Business types who should be following ADA and WCAG guidelines:

If a business helps customers in person or online, it must be easy for everyone to use. This includes:

  • Stores & Shopping Websites (online stores, checkout pages)
  • Restaurants & Hotels (booking a table, ordering food, hotel websites)
  • Doctors & Hospitals (patient portals, online check-ins)
  • Entertainment & Sports (buying tickets, streaming videos)
  • Schools & Colleges (online classes, student portals)
  • Banks & Money Apps (online banking, payment apps)

What this means for your public-facing software products and apps:

  • Apps and websites should work with screen readers and keyboard navigation.
  • Buttons, text, and menus should be easy to see and use.
  • Videos should have captions for people who are deaf or hard of hearing.
  • Government offices must have websites that follow WCAG rules.
  • Companies working with the government must also follow these rules.

What this means for government-owned or contracted website and applications:

  • If a company sells software to the government, it must be fully accessible.
  • Online forms, portals, and services must be easy to use for everyone.

Even businesses that don’t have physical stores still need to be accessible. This includes:

  • Online stores (Amazon, Shopify stores)
  • Streaming platforms (Netflix, YouTube)
  • Social media apps (Facebook, Instagram, TikTok)
  • Online learning sites (Khan Academy, Udemy)

What this means for online businesses:

  • Apps and websites must work with assistive tools like screen readers.
  • Customers should be able to use all features without a mouse.

Companies with 15 or more employees must make sure their workplace tools are accessible. This includes:

  • CRM systems (Hubspot, Salesforce)
  • HR & Payroll Systems (paychecks, benefits pages)
  • Workplace Chat & Email (Slack, Microsoft Teams)
  • Proprietary internal software and web apps
  • Online Training & Learning Tools (work courses, company portals)

What this means for internal work tools and proprietary enterprise software:

  • Employees must be able to apply for jobs, read emails, and do their work with assistive tools.
  • If a company creates its own software, it should follow WCAG rules to avoid lawsuits.

Why does accessibility matter?

If a company’s software isn’t accessible, it could cause:

Is your software or web app easy for everyone to use?

Many companies don’t realize their apps or websites have accessibility problems—until someone files a complaint. A simple heuristic accessibility review can help! 

Schedule a call with us today to schedule your heuristic accessibility review!

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