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UX insights, trends, and best practices
Hidden Email Preheaders

The disappearing email preheader

For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Learn why we’ve found that the teaser text is often invisible in email today.

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Droid Vs iPhone

Why I switched from Droid to iPhone

In January of 2012, I wrote an article titled “Why I Chose Droid Vs iPhone”. Well, I recently became eligible for an upgrade – so I thought I’d write an article on why I am completely reversing my decision by choosing an iPhone this time.

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Hidden Email Preheaders

The disappearing email preheader

For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Learn why we’ve found that the teaser text is often invisible in email today.

Read Post »
Droid Vs iPhone

Why I switched from Droid to iPhone

In January of 2012, I wrote an article titled “Why I Chose Droid Vs iPhone”. Well, I recently became eligible for an upgrade – so I thought I’d write an article on why I am completely reversing my decision by choosing an iPhone this time.

Read Post »