Treat Your Ecommerce UX Like Your In-Store Sales Reps
If 10,000 pre-qualified, motivated customers came into your brick and mortar store each month and 75% of them walked out without buying anything, what would you do?
If 10,000 pre-qualified, motivated customers came into your brick and mortar store each month and 75% of them walked out without buying anything, what would you do?
User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a product or website.
In this research article, they discuss how you should provide features that allow shoppers make easy, final purchase decisions.
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