Not only do people confuse Focus Groups with Usability Testing but many also confuse User Feedback and even QA Testing with Usability Testing.
Whenever we perform usability tests, we inevitably discover something we didn’t expect — which is exactly why we test. Read why our implementation of Google’s Places API for business searches failed our test.
Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential.
To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.
For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Learn why we’ve found that the teaser text is often invisible in email today.
In this research article, they discuss how you should provide features that allow shoppers make easy, final purchase decisions.
Designers, clinicians, psychologists, and human factors experts all focus on studying and designing solutions that could reduce medical mistakes made in hospitals
For developers and manufacturers, the advantages of creating usable products far outweigh the costs. The rule of thumb: Every dollar invested in ease of use returns $10 to $100. – IBM
A web application’s design and usability is just as important as that application’s functionality. If users can’t immediately figure out how to use a web application, then we haven’t done our job correctly.
The Blur Test is an old art school technique used to reveal a design’s focal point and visual hierarchy. Let’s see how Go Daddy holds up to The Blur Test.
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