Whenever we perform usability tests, we inevitably discover something we didn’t expect — which is exactly why we test. Read why our implementation of Google’s Places API for business searches failed our test.
More and more of our clients are taking advantage of our ‘Dedicated UX Team’ engagement model whereby we carefully select and assign a group of UX resources to our client’s project(s) throughout the entire duration of our engagement.
Google recently launched its revamped Gmail design and, while there many things they got right, there are some things we feel they got wrong — in just the left sidebar.
User Shadowing is an extremely useful behavioral observation practice that is used by UX designers and researchers to learn how people perform day-to-day tasks within their natural environment.
I discovered a very dramatic upward trend in the amount of “ux design” searches and “User experience design” topics since 2004.
I spent a good amount of time shadowing users in the trenches, on the Morgan Stanley trading floor. My job was to not only observe how users perform their jobs but to also stay out of the way.
Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential.
What would a 46% increase in conversion rates mean for your business? These are the types of real results that can be achieved through A/B Testing.
If 10,000 pre-qualified, motivated customers came into your brick and mortar store each month and 75% of them walked out without buying anything, what would you do?
In Part 1 of this series on “Why You Need a UX Team”, we examine what specific roles, responsibilities and skill sets a UX Team typically brings to the table.
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