A valuable online resource that provides evidence-based pediatric nutritional information for healthcare professionals.
The prior website focused on infant formula, which Gerber no longer sells. So, we redesigned the site to emphasize Gerber’s other products as well as tools and resources for healthcare professionals.
Introduce multiple avenues of exploring content to make content browsing feel easy and intuitive.
Enhance user engagement by encouraging interactions with newsletter signups, PDF downloads, webinars, and podcasts.
For the redesign, we incorporated a blog-style format to improve functionality and usability. Side navigation for the topics and article tags allows users to filter content quickly by the topic they are interested in.
New product pages highlight key nutrition details, show real foods to emphasize quality ingredients, and provide supporting evidence-based information.
Homepage with featured articles and topics
Article list with filterable topics
Articles contain a quick summary, table of contents, and sharing links
Product pages contain links to research studies and related resources
Video transcripts are used for accessibility and users short on time
40%
Increase in new users
38%
Increase in total users
30%
Increase in sessions
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