Stand Together is a 501(c)(3) nonprofit organization that empowers and supports communities to tackle our country’s biggest problems.
In our recent collaboration with Stand Together, we undertook the challenge of crafting a campaign-aligned landing page/site. The mission was to diminish existing bounce rates and, more importantly, captivate, engage, and inspire the target audience towards specific actions. Aligned with the project’s key messages, our design focused on reinforcing the narrative that Stand Together and its partners boldly lead the charge in reimagining the purpose of education for every child in the United States. We also highlighted the transformative initiatives of innovative social entrepreneurs, emphasizing the numerous opportunities for education changemakers to engage with the content and community.
Increase user engagement with the landing page/site by providing interactive elements and compelling content.
Improve the conversion rates for desired actions like newsletter signups, event attendance, and requests for more information.
Decrease bounce rates and increase the time users spend on the landing page/site.
Evidence from eye-tracking studies, user behavior research, and industry best practices supports the placement of a newsletter sign-up CTA in the menu for enhanced visibility, accessibility, and overall improved user experience.
Overview
Partners
Newsletter
Newsletter post
Conversion Optimization
Implementation of strategic CTAs, including a newsletter sign-up in the menu, aligns with industry best practices, enhancing conversion rates for desired actions.
Key Message Reinforcement
The design effectively communicates Stand Together’s key messages, emphasizing the transformative initiatives in education and opportunities for education changemakers.
User-Centric Design
Anticipating user needs and simplifying the user journey, the design minimizes friction and enhances overall satisfaction, contributing to a positive user-centric experience.
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