Our evidence-based UX design process
STEP 1
Research
Research is the foundation of any project. Our main goal is to understand every aspect of your users, business, and your industry.
It provides a deep understanding of user needs, behaviors, and pain points, which informs design decisions and ensures the creation of intuitive and effective user interfaces.
- Card sorts
- Competitive analysis
- Stakeholder interviews
- Treejacks
- User interviews
STEP 2
Form Insights
Once we’ve learned about your business, your competitors, and your users, we can begin designing the user experience. This includes everything from designing how users will navigate to the design of key screens.
- Google analytics analysis
- Heuristic analysis
- Swimlane diagrams
- User journeys
- User personas
STEP 3
Design
We start formulating ideas to meet the needs of users – all guided by evidence we gathered. Our visual designs also focus on information design, which is an integral part of the user experience.
- Design systems
- Interaction design
- Visual designs
- Wireframes
STEP 4
Prototype
Once we feel confident in our design direction, we will transform those visual designs into interactive, realistic previews to use in the testing phase.
- Figma prototypes
- HTML prototypes
STEP 5
Validate
To make sure our design is great before investing time and money into development, we test how your users interact with the prototype to uncover any flaws. There are many ways to test, but the one commonality is they all involve using your real users.
- A/B testing
- Usability tests