Our design process ensures every decision is rooted in research, guided by insights, and validated by real users to create intuitive, impactful solutions.
Research is the foundation of any project. Our main goal is to understand every aspect of your users, business, and industry. It provides a deep understanding of user needs, behaviors, and pain points, which informs design decisions and ensures the creation of intuitive and effective user interfaces.
Activities: Card sorts, Competitive analysis, Stakeholder & User interviews, Treejacks
Once we’ve learned about your business, competitors, and users, we start designing the user experience. This includes everything from designing how users will navigate to the design of key screens.
Activities: Google analytics analysis, Heuristic analysis, Flow diagrams, User personas
We start formulating ideas to meet users’ needs, guided by the evidence we gather. Our visual designs also focus on information design, an integral part of the user experience.
Activities: Design systems, Interaction design, Visual designs, Wireframes
Once we feel confident in our design direction, we will transform those visual designs into interactive, realistic previews to use in the testing phase.
Activities: Figma prototypes, HTML prototypes
To ensure our design is great before investing time and money into development, we test how your users interact with the prototype to uncover any flaws. There are many ways to test, but one commonality is that they all involve using your real users.
Activities: A/B testing, Usability tests
Our comprehensive design and development services cover every step of the process for user-centered solutions that drive results.