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Accessibility can be legal risk and a lost opportunity [Video]

If you design your software or website without accessibility in mind, you’re not just creating inconvenience — you’re actively excluding potential customers.

Here’s what you’re missing out on if you ignore accessibility:

  • Users: 25% of adults in the U.S. have a disability. That’s a quarter of your potential customers.
  • Engagement: Small text, poor contrast, missing alt text—these tiny details determine whether users engage or abandon.
  • SEO: Accessible sites tend to rank higher. Google values structured, well-designed experiences.

When companies invest in accessibility, they invest in a better customer experience, And better experiences drive higher conversions.

Video transcript:

What really drives accessibility being such a priority is, if you think about how much we rely on computers and phones these days to do everything you know schedule doctor’s appointments pay our bills do our online banking you know shop online whatever it is that’s all easy for us who don’t have disabilities, but now try to imagine doing all that with say a screen reader. If that app or website isn’t designed with accessibility in mind it can turn the simplest task into a very frustrating or even impossible challenge for them so this really forces us to look at disability through those lenses and make sure we’re accommodating those types of users in our designs it’s super important in fact by ignoring accessibility you’re actually excluding potential customers and in many cases it’s actually legally required to make your application or website accessible to all users 

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