Gather evidence to make smart design decisions
Every great project starts with solid user research. With a customized research plan, we uncover what users need, how they behave, and where the challenges lie—laying the foundation for smarter, more intuitive design.
It all starts with research.
Take the first step to build a foundation of data-driven insights.
We provide a range of research methods to uncover valuable insights about your users and competitors. From interviews and usability testing to card sorting, treejacks, and UX audits, our tailored studies help refine experiences and guide smarter, evidence-based, design decisions.
User interviews
We conduct one-on-one interviews with your users to gain insights into their backgrounds, needs, and pain points when using your product.
Stakeholder interviews
In these one-on-one interviews, we talk to stakeholders to understand business goals, concerns, and potential challenges to your product’s success.
User shadowing
A team member will observe users interacting with your product in their natural environment (at the office, in the field, or at home) while completing their daily tasks.
Surveys
Surveys are a quick way to gather high-level insights into user behavior and feedback, which can help prioritize improvements and future product enhancements.
Usability testing
By observing users perform tasks, we can understand how they interact with your product, gather feedback, and identify any problem areas to help improve usability.
Competitor & market research
We will analyze your product, direct, and indirect competitors to assess features, identify market trends, and uncover user expectations.
Card sorts
Users will organize and label content within your product into specific categories. This process helps define the navigation structure and information organization to better align with their mental models.
Treejacks
We test the effectiveness of your product’s navigation or organization to determine if the structure aligns with their expectations.
UX audits
Our audit evaluates your product against industry standards, usability, and accessibility criteria to identify potential issues and improvement opportunities.
Plan
Define your goals and needs to create an effective research plan.
Execute
Recruit participants, create testing guides, and conduct research
Analyze
Analyze results to identify user needs, pain points, and areas for improvement
Recommend
Provide actionable recommendations based on research evidence
Get started with a free heuristic audit!
Uncover quick fixes for improving your product’s user experience.
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